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MARKETING

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Advertiser Friendly - Businesses Being Buddies

Advertisements let businesses spread their message to potential buyers, but it is also a show of trust and support depending on where they're presented.  Are there any places that ads won't go?  Find out in this article!

Seasonal Wokeness - Caring and Cool... Calculated

Staying "Relevant" is a big part of connecting with the wider customer base, but for businesses it's not all about making friends.  What other benefits do these connections offer?  Find out in this article!

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Media Influencers - Embracing The Inner Billboard

Influencers are some of the most mis-understood professionals in business today.  What benefits do they offer the business world that get overlooked on a frequent basis?  Find out in this article!

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Brand Perception - Why Reputation Is Important

Everyone likes looking good.  More importantly, everyone likes surrounding themselves with others that look good.  Just how far can you push yourself with the power of perception alone?  Find out in this article!

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Market Monopoly - When Competition Isn't Competition

Competition gives people options, keeps prices low, and drives value up.  What happens when that wide variety of choices we make isn't quite the selection we thought we had?  Explore more in this article!

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Dynamic Pricing - Data Driven Price Gouging

Adjusting the cost of goods and services is standard operating procedure for businesses, but could the Dynamic Pricing model leave you literally paying the price?  Find out in this article!

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Reboot Culture - The Power Of Nostalgia

Everyone likes the occasional blast from the past, especially if it comes from an unlikely place.  Is it possible to capitalize on society's love of "The Classics"? Check out this article and find out!

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Solution Selling - The Tactic That's Too Effective

Buying and selling goods and services has been around for thousands of years, but have we become so good at it that it's being weaponized against us?  That and more in this article!

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